Professional Bio
Charlyn Okigbo is a growth and marketing executive with 15+ years of experience driving transformation across iconic consumer brands and high-growth technology companies. She has led marketing and commercialization at Uber, Amazon, American Express, and Saks Fifth Avenue—creating and building new revenue streams, scaling teams for delivery measurable, lasting impact.
My Experience
Advertising & Marketing Communication Strategy, Adjunct Professor
2020–Current
Teach executive-level coursework on brand strategy, consumer insight, and integrated marketing communications to global business leaders and rising executives.
Recognized for clarity, relevance, and real-world application — integrating case studies from Fortune 500 and high-growth tech companies including Amazon, Uber, and American Express.
Consistently rated among top instructors for bridging creativity and commercial impact, blending theory with practice to inspire strategic marketers.
Head of Emerging Ad Surfaces, Uber Advertising
2022–2025
Pioneered new monetization channels across Uber’s mobility and delivery ecosystem, driving nine-figure incremental revenue.
Helped evolve Uber’s advertising platform from concept to a $1B+ growth business, influencing marketplace, CRM, and in-car commerce strategy.
General Manager (various)
2016–2022
Scaled new ventures from zero to high-growth, including Amazon Pharmacy and the Black Business Accelerator.
Led multi-channel marketing and GTM programs that acquired 500K+ new customers and onboarded 10K+ small businesses.
Senior Business Development Manager
2014
Managed retail co-brand partnerships (Macy’s, Bloomingdale’s), driving $1B+ in annual billings and double-digit growth.
Led insights and campaigns that deepened customer engagement and informed new card product launches.
My Experience
Advertising & Marketing Communication Strategy, Adjunct Professor
2020–Current
Teach executive-level coursework on brand strategy, consumer insight, and integrated marketing communications to global business leaders and rising executives.
Recognized for clarity, relevance, and real-world application — integrating case studies from Fortune 500 and high-growth tech companies including Amazon, Uber, and American Express.
Consistently rated among top instructors for bridging creativity and commercial impact, blending theory with practice to inspire strategic marketers.
Head of Emerging Ad Surfaces, Uber Advertising
2022–2025
Pioneered new monetization channels across Uber’s mobility and delivery ecosystem, driving nine-figure incremental revenue.
Helped evolve Uber’s advertising platform from concept to a $1B+ growth business, influencing marketplace, CRM, and in-car commerce strategy.
General Manager (various)
2016–2022
Scaled new ventures from zero to high-growth, including Amazon Pharmacy and the Black Business Accelerator.
Led multi-channel marketing and GTM programs that acquired 500K+ new customers and onboarded 10K+ small businesses.
Senior Business Development Manager
2014
Managed retail co-brand partnerships (Macy’s, Bloomingdale’s), driving $1B+ in annual billings and double-digit growth.
Led insights and campaigns that deepened customer engagement and informed new card product launches.
Education & Trainings
Kellogg School of Management
Master of Business Administration
General Management | Marketing
University of Pennsylvania
Bachelor of Arts Economics | Health & Societies
McKinsey Academy
Adaptability & Resilience Curriculum
Kellogg School of Management
Master of Business Administration
General Management | Marketing
University of Pennsylvania
Bachelor of Arts Economics | Health & Societies
McKinsey Academy
Adaptability & Resilience Curriculum
CONSULTING SERVICES
Business Strategy
We design tailored strategies that help companies grow, innovate, and achieve their long-term vision.
Financial Consulting
We provide financial planning and analysis to optimize performance and reduce risks effectively.
Team Development
We help teams grow stronger through leadership programs, workshops, and performance consulting.
Market Research
We deliver deep insights into your market, customers, and competition to guide smarter decisions.
01
Growth & Go-to-Market Strategy
From zero-to-one ventures to scaling flywheels
- Market sizing
- GTM planning
- Monetization models
02
Brand & Communications Strategy
Crafting narratives that convert awareness into affinity
- Positioning
- Messaging
- Executive storytelling
03
Digital Marketing
Turning creative and analytics into measurable growth
- Paid media
- Content & channel strategy
- Conversion optimization & experimentation
04
Advisory & Fractional Leadership
Guiding teams and organizations through inflection points
- Interim CMO engagements
- Leadership advisory
- Marketing transformation roadmaps
Let's Connect
Whether you’re building something new, scaling what’s working, or looking for board-level marketing leadership—let’s explore how we can work together.
Testimonials
When Charlyn joined as Fractional CMO, she brought clarity, structure, and new energy to our 10-year anniversary plans. She helped us reframe our messaging, build the brand’s first partner ecosystem, and align GTM strategies to our growth story — all while staying true to our purpose.
Bolden
— VP, Bolden
Charlyn has a rare ability to blend creative storytelling with commercial rigor. She helped us re-articulate who QVC is as a brand for the next generation, focused on purpose-driven goals that bridge innovation with timeless relevance.
QVC
— VP, Commerce Strategy, QVC
As a founder, you dream of finding someone who 'gets it' - both the business and the brand. Charlyn took our vision and turned it into a clear go-to-market strategy, from defining our audience and pricing model to producing a video demo that brought our product to life. She's strategic, creative, and deeply invested in helping you win. - Founder, SportsMarkit
Sports Markit
— Founder, SportsMarkit
Charlyn helped us clarify our mission and build the operational foundation to scale it. She guided our team through a full brand and strategy refresh, translating our passion for civic education into a focused plan with measurable goals. Her ability to bridge purpose with process is unmatched. - Executive Director, Our Common Course
Hope D.
– Executive Director, Our Common Course
When Charlyn joined as Fractional CMO, she brought clarity, structure, and new energy to our 10-year anniversary plans. She helped us reframe our messaging, build the brand’s first partner ecosystem, and align GTM strategies to our growth story — all while staying true to our purpose.
Biolabs
— VP, Biolabs
Charlyn has a rare ability to blend creative storytelling with commercial rigor. She helped us re-articulate who QVC is as a brand for the next generation, focused on purpose-driven goals that bridge innovation with timeless relevance.
QVC
— VP, Commerce Strategy, QVC
As a founder, you dream of finding someone who 'gets it' - both the business and the brand. Charlyn took our vision and turned it into a clear go-to-market strategy, from defining our audience and pricing model to producing a video demo that brought our product to life. She's strategic, creative, and deeply invested in helping you win. - Founder, SportsMarkit
Sports Markit
— Founder, SportsMarkit
Charlyn helped us clarify our mission and build the operational foundation to scale it. She guided our team through a full brand and strategy refresh, translating our passion for civic education into a focused plan with measurable goals. Her ability to bridge purpose with process is unmatched. - Executive Director, Our Common Course
Hope D.
– Executive Director, Our Common Course